ARIZONA CHAPTER DINNER - February 15, 2017

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Chapter Event: Arizona

Defending Yourself, Your Reputation & Your Company  on the Witness Stand

Join your fellow experts to gain insights into giving effective testimony. Edward Cherney, an entrepreneur who has been both Plaintiff and Defendant in multimillion dollar lawsuits, will present practical advice for experts in preparing for and testifying in depositions and trials. He will discuss how to enhance the expert’s credibility and persuasiveness and how to avoid pitfalls in the attacks during cross‐examination by opposing counsel. By attending this program, you will learn:

  • How Lloyds of London used expert witnesses in one of their largest losses
  • How IBM evaluates calling expert witnesses in a major case that litigated on how to increase computer upgrades for a fraction of the IBM price
  • Tips for trial testimony to increase your persuasiveness to the jury
  • The importance of KISS: Keep It Simple Stupid

Edward Cherney

Ed Cherney has made a lifelong career as an entrepreneurial executive, and he’s taken two of his own companies public on the NYSE. He has led industry renowned equipment leasing companies such as CMI Corporation, ENCORE, AT&T Systems Leasing and TIP Capital. Ed’s 40-year career has mainly involved directing end-user sales staffs and operations that originated sophisticated, financial-oriented lease transactions. Ed is credited for financing billions in hardware and raising equity in excess of $500 million dollars. He is recognized for his expertise in strategic business planning, profit improvement in turn-around situations and a talent for reading market conditions and taking the appropriate risks to grow the business.

He currently serves on the Board at Detroit Country Day School and has been a member for 30 plus years. Former organizations include: University of Detroit-Mercy – Trustee, and Harvard University, New Parent Fund. A graduate of the University of Detroit, he also attended the Detroit College of Law. Ed is Past Chairman of the Computer Dealers and Lessors Association (C.D.L.A.) and Past Board Member of the Equipment Leasing Association (E.L.A.).

Venue: DoubleTree Suites

5:30 p.m.:  Networking & No-Host Bar

6:00 p.m.:  Announcements, Self-Introductions, Dinner Served

6:30 p.m.:  Presentation

7:30 p.m.:  Adjournment

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