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Chapter Event: Arizona
Venue: DoubleTree Suites
5:30 p.m.: Networking & No-Host Bar
6:00 p.m.: Announcements, Self-Introductions, Dinner Served
6:30 p.m.: Presentation
7:30 p.m.: Adjournment
Lisa Bormaster Fontes will discuss a number of strategies to effectively gain and retain clients. Topics include:
• Networking and Building Meaningful Relationships with Prospective Clients and Referral Sources
• Participating in & Presenting at Events to Develop and Maintain Visibility with Your Target Audience
• Using the Media to Communicate Your Value to Your Market
Join us to sharpen your business development skills and to network with your fellow expert witnesses and attorneys.
Lisa Bormaster Fontes is an expert in generating results in business-to-business marketing and advertising. Her career spans 30 years in advertising, media sales and management, and business operations. Currently, Lisa is responsible for developing, implementing and managing the State Bar of Arizona's strategic multi-media sales and marketing program, to help vendors connect with attorneys in person, online and in print through the State Bar's website, publications and events.
Prior to joining the State Bar, Lisa had a 19-yr career with American City Business Journals, a private company publishing business journals in 40 cities. She achieved record revenue and profit growth as advertising director and president/publisher of business journals in several cities across the U.S. Prior to American City, held various positions at Phoenix newspaper companies including the Arizona Republic’s Arizona Business Gazette; as well as advertising agency experience
Lisa is often a featured speaker on advertising and marketing topics, including ‘Marketing Principles that Matter,’ where she discusses the most effective approach to marketing and advertising strategy and outlines key principles of marketing and advertising that drive better results from a company’s marketing investments and activities.