WEBINAR: Rising Above the Crowd: Marketing for Even the Most Introverted Expert

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The number of experts in your field can be quite crowded - how do you distinguish yourself from your competitors? 

This webinar will cover:

  • Creating a strategic marketing and business development plan that lays out small steps to expand your network
  • Attracting and, more importantly, retaining clients
  • Tips to help with successful networking, and following up with potential clients. 

The presentation will touch on social media and how to use it to enhance the client relationship. Kristin will talk about finding one's own comfort level and skills and knowing when to outsource. Bring your biggest marketing fears, successes and challenges and let's have a great discussion. 


Kristin Baldwin,
Practice Leader, Forensics - Jensen Hughes
Principal, The Baldwin Network

Kristin Baldwin has over 20 years of experience in the association and legal market, ranging from continuing legal education director, director of business development and an executive director of a specialty bar association. She is an expert engineer and scientist wrangler - convincing them to agree to speak at conferences, write articles and meet with clients. Her marketing career was launched with her first job in graduate school, selling prisons to small communities around the state of California. 

An award-winning visionary association leader who works with board, staff and volunteers to grow and transform associations through strategic planning, collaboration, transparency, and communication. Kristin mines new growth areas and markets and oversees and conducts marketing research to find ways to bring more value to clients. At Jensen Hughes, she works with major clients to further expand the relationship, anticipate their needs and match those needs with experts. She also conducts strategic planning and implementation of marketing/business development for forensic expert witnesses with an emphasis on emerging markets. 

Specialties: Relationship liaison and management, membership recruitment and retention, corporate sponsorship relationship building and retention, budgeting, employee development, special event & meeting planning, strategic vision implementation, business development, marketing & non-profit management, adult education & continuing education.


Advance Registration
Member price: Free
Non-member price: $30.00

On-site Registration
Member price: Free
Non-member price: $30.00

Online registration is now closed.

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