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FEWA Announces Virtual Academy Webinar

FEWA Members and Non-Members are invited to attend a FEWA Virtual Academy Webinar on February 20, 2019 at 1:00 PM PT. The webinar will be led by Kristin Baldwin of the Baldwin Network and will focus on marketing for even the most introverted expert.

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The number of experts in your field can be quite crowded - how do you distinguish yourself from your competitors? 

This webinar will cover:

  • Creating a strategic marketing and business development plan that lays out small steps to expand your network
  • Attracting and, more importantly, retaining clients
  • Tips to help with successful networking, and following up with potential clients. 

The presentation will touch on social media and how to use it to enhance the client relationship. Kristin will talk about finding one's own comfort level and skills and knowing when to outsource. Bring your biggest marketing fears, successes and challenges and let's have a great discussion. 

SPEAKER

Kristin Baldwin, Principal, The Baldwin Network

Kristin Baldwin has over 20 years of experience in the association and legal market, ranging from continuing legal education director, director of business development and an executive director of a specialty bar association. Her marketing career was launched with her first job in graduate school, selling prisons to small communities around the state of California. 

An award-winning visionary association leader who works with board, staff and volunteers to grow and transform associations through strategic planning, collaboration, transparency, and communication.

Specialties: Relationship liaison and management, membership recruitment and retention, corporate sponsorship relationship building and retention, budgeting, employee development, special event & meeting planning, strategic vision implementation, business development, marketing & non-profit management, adult education & continuing education.

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